About Us

Why Choose 1st Direct?

1st Direct are the only private hire company based in Hungerford, therefore if find you need to travel urgently 1st Direct should be your first choice.

There are several other companies that cover Hungerford but these are not based in the town, therefore can not respond to your needs as quickly as we can, and they do on occasions charge a call out to come and get you.

There is even a local company that uses an 01488 number and even answers the phone as 1st Direct (I guess we should be flattered that they want to be as good as us) – there is only one 1st Direct, we have been trading for almost 10 years so don’t be fooled by imitations – only use 07590 722 953 for all your taxi needs.

1st Direct pride ourselves on our reliability, our customer service and our integrity. Our company ethos is :-


Customer 1st – Customer Last – Customer EVERY TIME


Do you only operate in Hungerford?

No – whilst our home base is Hungerford we operate in Lambourn and the Lambourn Valley, including Great Shefford, Boxford and Wicham. We also cover a lot of other towns and villages such as, Littlecote, Chilton Foliat, Inkpen, Shalbourne, Ham, Great and Little Bedwyn, Froxfield and Marlborough.


Is any journey to short or long?

No –  We can pick up anywhere in the UK or Europe as long as we have a booking. So whether its a trip to the local shops or the Doctors surgery or a trip to the city we should be your first call.

Did you know for example its cheaper to book us to pick you up in London and bring you back than it is to get an Uber cab to do the same journey.